Company of the Year Award: Torrecid Group, Federico Michavila
“Torrecid Group was awarded last March 10th with the Company of the Year Award granted by the digital newspaper “Valencia Square”, one of the most influential in the economic and political spheres of the Valencian Community. The award was collected by Federico Heras Michavila from the President of the Generalitat, Alberto Fabra, in a ceremony held at the Bancaja Cultural Centre where it brought together more than 400 personalities from business, political and financial statements.”
The recognition as Company of the Year by Valenciaplaza.com has gone to the Torrecid Group, the multinational company headed by Federico Michaviladedicated to provide products, services and solutions to ceramics and glass sectors. Among its merits it has highlighted the proven ability to take the blow of slumping demand, reorient and return to the path of growth.
Michavila, after collecting the award from the president of Generalitat, Alberto Fabra , recalled in his speech the beginning of the firm and the times at which the company avoided to be purchased by other international companies . “We have lived worst times that current: without funding, without technology … ” he said, and then he revealed what he considers secret of his success: ” Most important are the people with enthusiasm, ethics, without fear of changes and able to work together”, he said. Michavila also highlighted how Torrecid knew how to invest on innovation at the beginning of the economic crisis.
FROM A FAMILY BUSINESS TO A WORLD LEADER Founded in 1963 as a small family company, the Torrecid Group has followed from its beginning a strategy based on differentiation through innovation and globalization, reaching today the world´s leadership in its sector.
In fact, many of the innovations developed by the Torrecid Group have caused a profound transformation in the ceramics sector, even making ceramics as the reference material for architects and interior designers that successfully competes with other materials such as wood, marble, natural stone or glass.
Currently, the Torrecid Group is present in 23 countries and distributes its products and services to more than 100, through 32 companies, seven of them formed in the last four years. Thus, the company generates a turnover of 600 million euros and employs more than 3,000 people.